Alpinestars Appoints Sinar Puncak Sdn Bhd As New Distributor In Malaysia 0


Alpinestars appoints Sinar Puncak Sdn. Bhd. as their new distributor in Malaysia, taking over from Iktikadraya. The soft launch was held in Double Tree, Kuala Lumpur for dealers and medias.

Among those present Francesco Venier, Manager of Distributor Development in the region; ARRC rider Azlan Shah and WSS rider Zulfahmi Khairuddin; and representative from Sinar Puncak Sdn Bhd.

Sinar Puncak will support Alpinestars continued expansion and growth in the region and will carry a complete product line-up of road riding products.

MOS asked if Alpinestars will deal with the imitation market in Malaysia, Francesco Venier said they are aware of the huge imitation market in Malaysia and has tasked Sinar Puncak to identify them and will take necessary legal actions against them.

While Sinar Puncak targets to expand Alpinestars market reach in the Malaysia, Sinar Puncak will continue to work with Iktikadraya, Alpinestars previous distributor and will continue to serve their current dealers.

For more information, please contact Mr. Kenn Khor, Head of Commercial and Marketing Strategies or visit Alpinestar Malaysia Official FB Page


Kuala Lumpur, August 19, 2016: Alpinestars has appointed Sinar Puncak Sdn Bhd as the new official distributor of the company’s range of class-leading motorcycle road products in the Malaysian Market.

Sinar Puncak Sdn Bhd will support Alpinestars continued expansion and growth in Southeast Asia and is tasked with market development in the Penang, Perak, Selangor, Kuala Lumpur, Melaka, Johor, Sabah and Sarawak regions of Malaysia.

Carrying a complete product line-up of road riding products including footwear, apparel and technical accessories. Sinar Puncak Sdn Bhd will establish and develop new business channels, focus on the rapidly growing adventure touring segmentm and help drive the distribution of Alpinestars groundbreaking Tech-Air™ active airbag protection technology in Malaysia.

Sinar Puncak Sdn Bhd will continue the excellent work of previous domestic distributor Iktikadraya over the previous three years and look forward to a close working relationship with them in the future.


Born in school of petrol heads, raised practically drinking gasoline and smoked by the burning tires. Left the 4 wheels and took up 2 wheels as a direct result from mid age crisis. It's little crazy but am happy about it.

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